The ins and outs of online marketing
Today, just about every business is going online. Social media, blog posts, email campaigns, web content – it’s the name of the online marketing game. For players new to the field, what are the best techniques to kick-start your online presence?
1. Get your website looking great
A good website might get a steady stream of traffic. A great website will bring in the masses, fostering a platform for interaction and word-of-mouth. Remember, your website must be the focal point of your online marketing efforts. Messages on other platforms need to direct potential customers to your site. Once they are on your site, they need to stay there. Ease of use, fabulous content and great visual appeal – these are the cornerstones of crafting a website worth visiting.
2. Start a blog
One way in which to get customers returning to your website is to start your own blog. The purpose of this blog should be about creating value. Certainly, your blog provides an opportunity to use new keywords and put yourself on the global search engine map. But, it is not a place merely to push your own product. Rather, it is a space to offer insights, share your industry expertise and nurture relationships with your customers. It is a place where customers should be able to seek you out, trusting that you have their best interests at heart.
3. Get involved in online communities
Creating an online presence is about showing others that you are a reliable authority in your field. It is about fostering a community who look to you for guidance and support. One of the best ways to prove your value is to get involved in online communities. Put yourself out there and offer to write blog posts for niche communities. There is a community for just about everything online. Go out there and find those which will be relevant to you, where your aim is to become a contributing member.
4. Use the power of email
Although email marketing is hardly new, it is still a critical part of any successful online marketing campaign. But, sending out bulk emails which simply clutter inboxes is not the way to win hearts. Rather, be sure that you are talking to the right people and sending them the right messages.
5. Be smart on social media
Social media platforms, such as Facebook, Twitter and LinkedIn, offer unparalleled access to your customer base. When done right, there is nothing more effective than a successful social media campaign. But remember, it is not simply about tossing your name out and hoping for a response. Instead, social media is about two-way conversations, where the aim is fostering meaningful and on-going relationships. It is about taking the time and putting in the effort, where building trust is the ultimate goal.
Taking your brand online should not be about ticking another box. Rather, it is about building relationships, nurturing trust and showing the online community that you are an expert in your field. In the end, it can make all the difference, putting you firmly ahead of the game.